About the book

 

 

Design Things That Make Sense is the essential knowledge source for everybody working in technology-based innovation. The book introduces a human-centered approach to creating tech products and services that people love to use and continue using. In other words, it will help you 'design things that make sense' and improve your innovation success rate. The book offers insights and practical tips on how to hit the innovation sweet spot for tech products and services technology-based innovation. Understanding consumer behavior and the science behind technology adoption and resistance will help you design tech products that appeal to more people, faster.

 

A "must-read" book according to DesignThinkers Group, one of the leading design driven Innovation Agencies, represented in +25 countries. The book is available in almost every country worldwide.

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Author: Deborah Nas, BIS Publishers
Design Research and Sparring Partner: Anna Filippi
Graphic and Editorial Design: Giovanni Beccu

Copy editing: Luke Netjes, Kit Brookman